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Your brand is the signboard to your customers, partners and other associates. But how do you create and properly deploy a successful branding video for your company? This is where the experience and knowledge of Diepzeekonijn comes in. We create a branding video that touches you, sets you in motion, reflects emotions, activates and makes you think. Discover our working method!
Curious about what we can do for you?
What is a branding video?
Branding has everything to do with positioning and shaping your brand. However, a branding video is much more than just a video about your brand. Through a branding video, you can introduce your target audience to who you are, what you stand for and what makes you unique. In short, you show your brand identity, but more importantly, you make them feel it. This way, you can make a connection with the viewer.
The effect of branding videos
Branding videos create a direct connection with the customer. Videos play on the emotions and feelings of the viewer. So you can bring the feeling of your brand into the video, creating an association between that feeling and your brand. Branding is the foundation of your brand, and strong branding does last for years. All your marketing efforts are based on it.
With a branding video, you hope to nestle your brand in the minds of your potential customers, increasing the likelihood of recommendations and sales. It's an investment in yourself which in the long run affects your ROI (Return on Investment). That's what a good video can do for you.
Waarom een branding video laten maken?
When having a branding video made, it is good to know that the video is not about what you are and can do, but about who you are and why. The goal of your video is to make the viewer connect with your brand. In a short amount of time, a viewer needs to understand why your brand adds value to them. We do this by emphasizing your core values in the brand video.
What makes you unique?
It is important that you know which values are important for your brand and what you want to do with them. You have to take that step yourself. Who are you? What makes your brand unique? What feeling do you want to convey? By describing these characteristics for yourself as clearly and concretely as possible, both you and we get a good picture of the brand identity. Based on this we will search together for the style that suits your brand and thus branding video.
Working together on the best result
Every day, our brains are affected by thousands of stimuli. You want to make sure your unique brand makes an unforgettable impression. We would like to know what your values are and if you already have an idea about how you want to approach the video. This helps us to achieve the desired result.
If you don't have an idea yet, that's no problem either. We put our creative heads to work and then choose the best video style and apply ideal video technology. In consultation with you, of course. We come up with a script and often use a matching powerful voice-over.
Don't be afraid to give feedback. We strongly believe in the power of sparring and exchanging ideas. This is how we achieve the best end result together.
Producing a successful video in 4 steps
Phase 1. Introduction
Nobody knows your business better than you. We like to hear who you are, what you do, what makes you unique, what your wishes are and what you want to achieve with your video.
Phase 2. Production
Now that we have a better understanding of your needs, goals and your organization, we translate all of this into a catchy script, cool shot lists and also get to work shooting the video.
Phase 3. Editing
The shoot is over, nice work! Now it's time for our editors to get to work on the post-production. Music here, transition there, hoppa! Everything from music, subtitles, voice-overs and other image effects are added to make your video as catchy as possible. One more layer of color grading to make the colors stand out and the video is ready.
Phase 4. Marketing
Now that we've created a cool video, it's time to spread the word. This is where we are happy to help! From distribution on social media, to deploying campaigns, we're here for you. Successfully getting your target audience moving: that is Diepzeekonijn's goal.
Are you jumping into the deep end with us?
Excited to see how we can help your business to even higher levels? Together we can do anything. Our team welcomes you to our studio for a cup of coffee!
Your story deserves to be heard.
Rather call?
050 820 0058
Monday - Friday: 09:00 to 17:00
